Chapter 4. Plan for Success
Until now, in the Impact Driven Product development cycle, we have arrived at a shared understanding of Key Business Outcomes and feature ideas that can help us to deliver value to our customers and maximize the impact on the KBOs. The next step is for us to identify what success means to us. For the kind of impact that we predict our feature idea to have on the KBOs, how do we ensure that every aspect of our business is aligned to enable that success? We may also need to make technical trade-offs to ensure that all effort on building the product is geared toward creating a satisfying end-to-end product experience.
When individual business functions take trade-off decisions in silo, we could end up creating a broken ...
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