Chapter 6. Build Integrity In


In the late 1980s Kim Clark of the Harvard Business School set out to examine how some companies could consistently develop superior products. He studied the automotive market because cars are highly complex and development requires hundreds of people over dozens of months. He looked for critical differentiators between average and high-performing companies, and found that the key difference was something he called product integrity. He found that product integrity has two dimensions: external integrity and internal integrity.1 In this book, we rename these two dimensions: perceived integrity and conceptual integrity. Perceived integrity means that the totality of the product achieves a balance of function, ...

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