Book description
Large corporations must become far more agile in implementing new products and new business models. The pace of technology change, the blurring of industry boundaries, and the agility and resources of startups in almost every industry segment demand it.
Many companies have begun to adopt the principles of Lean Startup in order to increase the pace and agility of their innovation initiatives, but most have had limited success in doing so. Although the principles seem intuitive and straightforward, there are challenges to using them inside an existing company, especially in a manufacturing environment. The biggest requirements, beyond those espoused for startups, are:
- Developing a business model for the new venture that not only works in the marketplace but also works within the constraints of the corporation
- Managing the conflicts that inevitably arise with the current operating business; every business that has operated over decades has well-established ways of doing things that may not fit the required pace and flexibility required of a new venture
- Conducting business experiments with physical goods as well as with software offerings
- Managing the risk of investing in a new domain for executives that are used to investing where the risks are more clearly understood
This book describes a systematic approach for implementing Lean Startup in large organizations. It builds on the principles of Lean Startup and adds additional practices required to manage the realities of the corporate context. The book describes how it is done, with examples from practice in companies that have successfully used the methods. It complements Lean Startup methods with elements of corporate innovation practices developed by leading academics and practitioners. It brings these practices together for the first time in a practical and integrated way.
Table of contents
- Cover
- Endorsements
- Half-Title
- Title
- Copyright
- Dedication
- Contents
- Preface: Why This Book
- Acknowledgments
- About the Author
- Chapter 1 Introduction
- Chapter 2 Lean Startup in a Nutshell: What Every Executive Should Know about Lean Startup
- Chapter 3 What’s Different in Large Organizations: Why Lean Startup Is Not Enough
- Chapter 4 Containing the Chaos: An Innovation Stage-Gate
- Chapter 5 Working with the Performance Engine: Graduated Engagement
- Chapter 6 Achieving Strategic Alignment: Asset-Based Opportunity Spaces
- Chapter 7 Introducing a New Business Model: The Business Model Pyramid
- Chapter 8 Organizing for Growth: The Separate-but-Connected Model
- Chapter 9 Making the Bet to Win: Ambidextrous Leadership
-
Chapter 10 Yes … And: Making Lean Startup Work in Large Organizations
-
Complementary Practices for Lean Startup in Large Organizations
- 1. Innovation Stage-Gates: Reconciling Lean Learning Loops with the Need to Demonstrate Discipline
- 2. Graduated Engagement: Developing MVPs in the Context of the Performance Engine
- 3. Opportunity Spaces: The Value Hypothesis and the Need to Create Strategic Alignment
- 4. The Business Model Pyramid: The Business Model Hypothesis and the Need to Manage Internal Risks
- 5. Organizing for Growth: The Growth Hypothesis and the Separate-but-Connected Organizational Model
- 6. Making the Bet to Win: Ambidextrous Leadership
- Conclusion
-
Complementary Practices for Lean Startup in Large Organizations
- References
- Index
Product information
- Title: Lean Startup in Large Organizations
- Author(s):
- Release date: February 2022
- Publisher(s): Productivity Press
- ISBN: 9780429783326
You might also like
book
The Pragmatist's Guide to Corporate Lean Strategy: Incorporating Lean Startup and Lean Enterprise Practices in Your Business
Use this practical, step-by-step guide on lean agile strategy to harness technological disruption at your large …
book
Leading Lean
Companies from startups to corporate giants face massive amounts of disruption today. Now more than ever, …
book
The Business Model Innovation Process
Business Model Innovation Process: Preparation, Organization and Management examines a range of critical questions that merit …
book
Redesigning CapEx Strategy: A Groundbreaking Systems Approach to Sustainably Maximize Company Cash Flow
“This book is about more than ‘redesigning capex.’ It’s about transforming the way you look at …