10Yes … And: Making Lean Startup Work in Large Organizations
Both startups and new ventures inside corporations must manage similar conditions of extreme uncertainty: Will the market for the new offering develop? How quickly? Can the product be delivered at an attractive cost? Will people be willing to pay for it? Will the new technology work? What new competitors might disrupt the business? These are market uncertainties, and they are the province of entrepreneurs. The Lean Startup methodology is designed to reduce these risks systematically, quickly, and at a low cost.
A venture inside a corporation also deals with internal risks that startups do not face. These risks come in three general categories: Personal ...
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