Lean Startup in Large Organizations

2Lean Startup in a Nutshell: What Every Executive Should Know about Lean Startup

DOI: 10.4324/9780429433887-2

Lean Startup is a collection of practices for creating a new business from scratch. The practices are designed to deal with what one of the creators of Lean Startup, Eric Ries, refers to as “conditions of extreme uncertainty” [Ries, 2011, 2017]. They focus on progressively reducing uncertainty by surfacing the basic assumptions that must be true for the business to succeed and testing each one with rapid experiments.

Lean Startup began in the startup community in Silicon Valley. Since its beginnings in the early 2000s, thousands of startups have used the Lean Startup process to move more quickly and surely toward a viable business ...