6Achieving Strategic Alignment: Asset-Based Opportunity Spaces
Why Us?
A startup is not a smaller version of a large corporation; neither is a new business inside a corporation just a startup that happens to be hosted by a large company. For a new venture to be successful inside the corporate context, it must align with the strategic directions of the hosting company. Often, these strategic directions are not clearly stated. Discovering the boundaries of the company’s strategy and building ventures that can leverage the assets of the corporation is critical. Unfortunately, misalignments are often discovered too late in the process, to the disappointment of both executives and innovation teams.
The underlying cause ...
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