Lean Startups for Social Change

5

Discovery II: Get Ready, Get Set …

We’re done with paperwork for a while now. The second part of discovery involves what lean practitioners call “getting out of the building,” which means breaking the Plan–Fund–Do cycle by going directly to your targets (or customers, clients, funders …). The core of discovery is testing your guesses with real people. In the next chapter, you’ll test the “problem” hypotheses in your value proposition to make sure you understand what it is you’re trying to change and how your targets themselves see the problem. Then you’ll test your vision and the solutions you are proposing. But before you actually “get out of the building,” you’ll need to take some key preparatory steps to make sure you effectively encounter ...