Validation II: Priming the Pump
In the discovery phase, you found that your solution was important to a fairly large number of people, and in learning that you started the process of validating the first part of your growth hypothesis. Simply put, there’s a series of steps that “got” your initial targets (whether direct or indirect targets or funders) to adopt and/or to fund your solution. The first Build–Measure–Learn loop in validation is devoted to refining your minimum viable product so that you can get adoption by your targets over and over again.
This first loop focuses on an adoption funnel, which is wide at the beginning of engagement to represent all the people you will be reaching out to, and narrower at the end to represent all those ...