Lean Startups for Social Change

11

Creation: Scaling Impact

Congratulations! Now it’s time to create something! You and your colleagues have worked hard to get to this point. You know that your innovation works for real people in the real world, and you have a decent idea of how to get, keep, and grow those you most clearly want to target. Now’s the time to make big impact by building the right organization to scale your innovation or by changing the organization that’s incubated your innovation to make an even bigger impact.

Steve Blank, the father of the lean startup movement, argues that startup companies aren’t really businesses, they’re organizations in search of a profit model. (You are, after all, not really a business unless you’re making a profit.) And he recommends ...