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Institutionalization: Building the Lean Organization
The fastest-growing nonprofit I ever served actually grew too fast. Big Think started with a small fellowship to Bill, its founder and one of the greatest social innovators I have ever known.1 His idea was to change the way Americans thought about the future, to redirect our national energy toward more positive outcomes. Within a year, he had written a concept paper, recruited some incredible senior researchers, raised several hundred thousand dollars from a handful of individual donors, and scored the cover article of a national magazine.
The one metric that mattered was common for think-tanks—getting mentioned in the press. And by any measure, Big Think was swinging way above its weight ...
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