Chapter 13. Bringing It All Together

In this section, we’ve laid out all of the major techniques in Lean UX, from framing your work as a business problem statement to defining success in terms of outcomes for both the business and the user. We’ve shown you how to capture the essence of what you know about your users as proto-personas. We’ve talked about how to get started figuring out your solutions. And we’ve shared ways to write and test your hypotheses. The Lean UX Canvas gives you a concise, single-page way to organize your work as you apply these techniques in the real world.

That said, the real world is a messy place, and every project you work on will be messy in its own way. (That’s one of the reasons to use the canvas in the first place!) To wrap up this section, we thought we’d share some stories of teams using Lean UX in this very messy real world. You’ll see how well Lean UX works—in fact, how well-suited it is to addressing the messiness of the real world.

In these stories, you’ll see that some of these teams used the canvas. Others just used some of the Lean UX techniques that are embedded in the canvas, without using the canvas itself to organize their work. As we’ve said before, this is fine. Take these tools and make them your own. We hope these stories will give you some ideas and inspiration for how to do just that.

The Lean UX Canvas in the Enterprise

Recently we heard from a product and design leader at a large enterprise software company in Silicon Valley. ...

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