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Lean Websites by Barbara Bermes

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Preface

We've grown into a very impatient society—a culture of “survival of the fastest”. Waiting is not an option any more. Search engines like Google, Bing, and Yahoo are competing to offer the fastest and best search results. Ecommerce sites like Amazon, Target and Walmart are competing with innovative delivery methods like same-day delivery drones. And our everyday life is increasingly moving towards an online life, where slowness is not acceptable. We expect to be able to do more and more online, and to do it quickly—from ordering food to buying goods, or even finding relationships. If a site feels slow, we'll probably complain to the site owner, our friends and on social media, and possibly not visit the site again, but move on to find ...

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