After twenty years working with corporations, start-ups, nonprofits, and health-care organizations, I’ve seen that individuals, groups, and organizations across all sectors of society want bigger ideas so they can have a greater positive impact. Whether developing a new product or service, creating a new HR program, improving finance procedures, introducing a new fundraising campaign, embarking on a membership drive, or launching a new business, people want success through being different and making a difference.

Today’s business, political, economic, and social challenges are so daunting that we’re experiencing a palpable, collective yearning for breakthroughs—recognition that small changes no longer move the needle and that incremental ...

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