3Leapfrogging to Breakthroughs

A journey is like marriage. The certain way to be wrongis to think you control it.

—John Steinbeck

Chapter Three Key Messages

1. Creating business breakthroughs is a journey.

2. New mindsets are needed, not just new tools.

3. Surprises often join us on our journeys.

Mehmood Khan, Chief Scientific Officer at PepsiCo, is responsible for the company’s research and development, including extending the business beyond its traditional products such as Pepsi, Gatorade, and Doritos. Mehmood’s achievements are many. He helped re-launch Gatorade by introducing a variety of new products with cutting-edge sports performance-focused ingredients. He has also begun creating a whole new line of “good for you” snack foods that represent ...

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