7Persist:Take the SurpriseOut of Failure

Many of life’s failures are people who did not realizehow close they were to success when they gave up.

—Thomas Edison

Chapter Seven Key Messages

1. You will fail.

2. External criticism comes from old assumptions.

3. Failure results from fear, not failure itself.

4. Reframing failures as stepping-stones keeps us going.

5. Optimism fuels action.

At many big companies, there’s a lot of room for lip service but little room for real failure. We hear the catchphrases over and over: “We need to embrace failure,” “Failure is necessary for success,” “We must fail faster to succeed sooner,” and so on. But as soon as the possibility of actual failure arises, suddenly all those comforting clichés go out the window. ...

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