Chapter 12
Introduction to Game Promotion
The purpose of this chapter is not to provide you with a complete and exhaustive course on game marketing but rather a quick introduction to some important concepts that may help you to increase your sales.
You have developed a wonderful game and you want people to know about it. Even more, you want people to purchase it! So you have to tell the world, but going around yelling “I have the best game” is just not enough!
Before jumping into operational tactics, you need to prepare yourself with a little bit of introspective work: Who are your possible customers? Who are your competitors? What is unique about your game?
In this chapter, I will cover:
- The definition of your target customers.
- The investigation ...
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