June 2012
Beginner
412 pages
7h 28m
English
Content preview from Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5
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Chapter 12
Introduction to Game Promotion
The purpose of this chapter is not to provide you with a complete and exhaustive course on game marketing but rather a quick introduction to some important concepts that may help you to increase your sales.
You have developed a wonderful game and you want people to know about it. Even more, you want people to purchase it! So you have to tell the world, but going around yelling “I have the best game” is just not enough!
Before jumping into operational tactics, you need to prepare yourself with a little bit of introspective work: Who are your possible customers? Who are your competitors? What is unique about your game?
In this chapter, I will cover:
- The definition of your target customers.
- The investigation ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.