Learn Good Business Writing and Communication (Collection)

Truth 47. The virtual world offers self-publishing power

Today, we all have the power to be publishers, which presents an extraordinary set of opportunities. If you’re a businessperson, consultant, or entrepreneur, posting articles on your own Web site or blog is one of the most effective ways ever imagined to build a reputation, position yourself as an authority, and support the marketing of a service or product.

To search engines, an article with useful information is “original content” that moves your site up the rankings in its category. This means it will be found early on the list that comes up when a search term is entered. (Ideally, you want it to come up on the first page because few people look farther.) Many Internet gurus feel that ...