Contents
The Truth About The New Rules of Business Writing
Part I The truth about what makes writing work
TRUTH 1 Most people aim for the wrong target
TRUTH 2 If you can say it, you can write it
TRUTH 3 Forget yesterday—write for today
TRUTH 4 Planning is the magic ingredient
TRUTH 5 To achieve your goal, look below its surface
TRUTH 6 Cut to the chase: Put the bottom line on top
TRUTH 7 “Me”-focused messages fail
TRUTH 8 People are not the same: Write for differences
TRUTH 9 Tone makes—or breaks—your message
TRUTH 10 Knowing your inside story is the key
TRUTH 11 Forget outlines—organize your thinking
TRUTH 12 How to organize is a personal choice
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