Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business

Book description

Discover how to use social media to give your business an unbeatable competitive edge in no time!

Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides step-by-step guidance on creating low-cost, high-impact online marketing strategies that really work. You'll learn how to create an effective social media presence for your business, measure the fruits of your efforts, and maintain your social media sites in just thirty minutes a day. Supported by practical information, templates and case studies, this book is for savvy business owners and managers who want to understand their customers better, improve their business networks, and gain an unbeatable competitive edge online.

  • Packed with valuable tips, tricks, and time-saving shortcuts, this is essential reading for anyone looking to quickly and easily build a business presence online

  • Build and maintain effective relationships online in thirty minutes per day

  • Harness your Facebook, LinkedIn and Twitter pages to gain the edge on your competitors

  • Learn how other companies are using the sites and gaining success

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. About the author
  5. Day 1: What is social media? Policy, plan and profitability
    1. What is social media and is it a fad?
    2. How will social media grow my business?
    3. Let's start networking and making connections
    4. Get an effective social media plan together
    5. Forming the social media team
    6. Get a content plan first
    7. Monitoring your social media profitability
  6. Day 2: Facebook basics and content ideas
    1. Using Facebook for marketing
    2. Setting up your business page
    3. What sort of content should you put on your Facebook page?
    4. Back to your plan
    5. Social media success story: MYOB - finding your social voice
  7. Day 3: LinkedIn basics and networking using LinkedIn
    1. Your personal profile
    2. Applications
    3. Recommendations
    4. Changing your page layout
    5. Adding your connections
    6. Networking with LinkedIn
    7. Social media success story: RESULTS.com
  8. Day 4: Twitter basics and using Twitter for your business
    1. What is Twitter?
    2. Setting up your account
    3. Finding followers and who to follow
    4. Get tweeting
    5. Listening out for your brand
    6. Listening online - setting up alerts
    7. Social media success story: Misha's Vineyard Wines
  9. Day 5: Online etiquette and preserving your reputation
    1. Getting your content right
    2. Making connections with LinkedIn
    3. Applying good manners to Facebook
    4. Maintaining your online reputation
    5. Playing the name game
    6. Is your social media activity antisocial?
  10. Day 6: YouTube explained
    1. Why create a video in the first place?
    2. Making your video
    3. Uploading your video and setting up your YouTube channel
    4. Promoting your video
    5. Subscribing to others
    6. Social media success story: Wine Vault TV
    7. Social media success story: Frog Recruitment
  11. Day 7: Making your website work and promoting your social media efforts
    1. Get the most out of your website
    2. Grow your site
    3. Promote your social media efforts
    4. Is your online message the same as your offline message?
  12. Appendix A: Faith's Flowers social media plan
  13. Appendix B Useful resources
  14. Appendix C: Glossary

Product information

  • Title: Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business
  • Author(s): Linda Coles
  • Release date: October 2011
  • Publisher(s): Wrightbooks
  • ISBN: 9780730377665