Learn Salesforce Lightning: The Visual Guide to the Lightning UI

© Felicia Duarte, Rachelle Hoffman 2018

Felicia Duarte and Rachelle HoffmanLearn Salesforce Lightninghttps://doi.org/10.1007/978-1-4842-2994-1_2

2. Sales Cloud Lightning

Felicia Duarte¹  and Rachelle Hoffman²

(1)

La Puente, California, USA

(2)

Sunland, California, USA

 

The Sales Cloud gives sales and marketing professionals the ability to increase sales productivity and revenue at lightning speeds. You can see the complete customer journey from a prospective lead to an active customer by recording leads, accounts, contacts, opportunities, and campaigns. In Sales Cloud Lightning, leads are captured, nurtured, and seamlessly converted into active accounts or prospects. Sales leaders can then manage their sales pipeline with opportunity tracking to effectively ...