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Learn Small Business Startup in 7 Days
book

Learn Small Business Startup in 7 Days

by Heather Smith
April 2013
Beginner content levelBeginner
288 pages
4h 40m
English
Wrightbooks
Content preview from Learn Small Business Startup in 7 Days

Day 4

Marketing

Key areas we will cover on day 4

developing a promotional calendar

creating a recognisable brand for your business

managing customer relations

dealing with competitors

email and newsletters

offline and online marketing activities.

Today we are going to explore the basics of marketing. You need to get your potential customers or clients to open their wallets and actively buy your product or services and this will be done through marketing the business. We talked about the importance of market research on day 1, and this helped us understand who our market is, who may be a potential competitor, what the business environment will be like and how our products or services will be perceived by the market. Today we ...

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Publisher Resources

ISBN: 9780730378259Purchase book