Day 4

Marketing

Key areas we will cover on day 4

developing a promotional calendar

creating a recognisable brand for your business

managing customer relations

dealing with competitors

email and newsletters

offline and online marketing activities.

Today we are going to explore the basics of marketing. You need to get your potential customers or clients to open their wallets and actively buy your product or services and this will be done through marketing the business. We talked about the importance of market research on day 1, and this helped us understand who our market is, who may be a potential competitor, what the business environment will be like and how our products or services will be perceived by the market. Today we ...

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