12.2. Improving SEO with URL Rewrite
URL Rewrite is a powerful, free tool for web administrators and developers to create URLs that are easy for customers to remember and for search engines to find for crawling. Using rules you can transform complex URLs into simple ones. When moving sites you can redirect one URL to another and redirect users from non-secured HTTP to secured HTTPS automatically. These are only a few of the tasks you can do with URL Rewrite, but they’re the major ones you’ll do as web admin when you start using the tool.
I’m not going to beat around the bush: this is a complex tool that requires a great amount of testing and experience. It also requires that you, the web admin, become familiar with a text-parsing language known ...
Get Learn Windows IIS in a Month of Lunches now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
