CHAPTER 3RECOGNIZING YOUR LIMITS: HAVE THE HUMILITY TO LEARN
It’s what you learnafter you know it allthat counts.
I was planning a training program for sales reps and sales support personnel, and I wanted to have some engineers give part of the training. In this high-tech company, engineers were the elite, and they knew it. “You want us to talk to sales reps?” they asked with a sneer. “What value can there be for us in talking to sales reps?” Engineers typically referred to sales reps as “talking mouths,” “bag carriers,” and other derogatory terms.
I called in some chips that were owed me and got two engineers to participate in the training program. At the endof it, they came to me, very excited. “You know, we actually learned ...
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