Learning Autodesk 3ds Max 2008 Foundation

Uniform

 

 

In the 1960s, it took a group of four moptops from Liverpool to cement EMI’s reputation as Britain’s premier recording company. Forty years later, with the former London headquarters in decay, developers looked to a different group of Liverpudlians to promote the site’s redevelopment. They commissioned Uniform, a design studio with a strong VFX background, to produce a film that would generate excitement about the proposed regeneration.

Sam O’Hare, Senior Designer and VFX Supervisor, explains that the creative team knew right away that they wanted a musical style to play up “the musical heritage and make it a bit pop.” What resulted is a cinematic tour through the revived space, led by a color trail that interacts with the stylized ...