Learning from the Past, Present, and Future to Drive Profits to New Levels

Chapter 1 Learning from the Past, Present, and Future

DOI: 10.4324/9781003462385-1

It has been said that, “Those who don’t know history, or cannot remember it, or worse yet, choose to ignore it altogether, are all destined to repeat it.” I’m not sure who first coined this phrase or parts of it, but it certainly is wisdom for the ages. The value of learning from history has the pronounced effect that all companies will move further, jump higher, and run faster than their competition. Remember when the Space Shuttle Challenger exploded seventy-three seconds into take-off; NASA learned from that disaster, made changes, and tried again. Also, when the Space Shuttle Columbia burned up on re-entry; once again, NASA learned, made changes, and tried ...