Learning from the Past, Present, and Future to Drive Profits to New Levels

Chapter 5 Effective Decision-Making

DOI: 10.4324/9781003462385-5

Every day in life, whether we like it or not, we are called upon to make choices between different alternatives. We start each weekday with simple decisions, trying to decide whether or not we will get up and go to work, what we will wear, what we will eat for breakfast, and when to leave for work. As I said, these decisions are simple, instinctive decisions and, as such, are very simple and straightforward. But as we move through our day at our jobs, the decisions and choices we make become more complex and complicated. These decisions involve deciding what it is that we need and want, picturing alternatives, and evaluating any risks and consequences that might arise from our ...