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Learning Mobile App Development: A Hands-on Guide to Building Apps with iOS and Android by Michael Eierman, Jakob Iversen

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Reaching Customers

Smartphone users almost always have their device within reach. Organizations want to be ready when a potential customer is interested in a product or service. If customers have to wait until they get home to their computers, or worse yet, go to an actual store to get information about or purchase their product, it may be too late. Individuals may forget about what they wanted, or worse yet, a competitor’s product may be available and the sale is permanently lost. Additionally, smartphone adoption rate and sales have greatly outpaced PC sales in recent years. In many homes, they may be the only way to access the Internet. Furthermore, tablet sales are expected to surpass PC sales in the near future, and many consumers are choosing ...

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