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Learning Mobile App Development: A Hands-on Guide to Building Apps with iOS and Android by Michael Eierman, Jakob Iversen

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App Monetization Strategies

Making money from apps is possible but difficult. There are hundreds of thousands of apps available. The revenue generated from an individual app is typically very small, and the app stores take a 30% cut of all the revenue that your app generates. How do you get people to pay you to use yours? What are the different ways you can collect money for the use of your apps? More importantly, how can you get a lot of people to pay you to use the app so that the revenue generated is enough to fund further development or expansion? These are some of the questions that many developers are asking. Some questions have concrete answers. Others are still very much open for debate.

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