Learning Social Media Analytics with R

Social media analytics

We now have a detailed overview of social media, its significance, pitfalls, and various facets. We will now discuss social media analytics and the benefits it offers for data analysts, scientists and businesses in general looking to gather useful insights from social media. Social media analytics, also known as social media mining or social media intelligence, can be defined as the process of gathering data (usually unstructured) from social media platforms and analyzing the data using diverse analytical techniques to extract vital insights, which can be used to make data-driven business decisions. There are lots of opportunities and challenges involved in social media analytics, which we will be discussing in further detail ...