Learning Social Media Analytics with R
by Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Sentiment analysis
Twitter timelines are the new battlegrounds for brands, fans and organizations to fight it out and present a winner. Twitter is also a place where users usually rant about their disappointments or share their happiness. The dynamics of human interaction and our urge to share opinionated views on wide ranging topics, from cat pictures to wars and everything in between, have reached an altogether different level.
With its 300 million plus users and counting, Twitter is a virtual country in itself! Its huge user base which generates tweets (or opinions) by the count of millions every minute present a unique opportunity to study and utilize human sentiment and/or opinions. This study of our sentiments and emotion carries a lot more ...
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