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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Yvon Chouinard, Lucas Conley, Mark Miller

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CHAPTER TWO

Behave Your Beliefs

“There is a job and then there is a calling. We want to hire people who aren’t just looking for jobs, they’re looking for a calling.”

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THERE’S A STORY Brian Chesky tells about meeting with Peter Thiel, the well-known Silicon Valley venture capitalist. It was 2012, Airbnb’s fourth year in business, and Thiel had just granted $150 million in Series C financing to the ambitious peer-to-peer house-sharing brand created by Chesky and fellow cofounders Joe Gebbia and Nathan Blecharczyk.2 During Thiel’s visit to the ...

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