Let Outsiders In

“Treat your customers like they own you, because they do.”


FROM HIS FIRST JOB at the age of 12, enlisting his neighbors to buy garbage bags wholesale so that he could save up for a new pair of sneakers,2 to his current role as a sage investor and advisor to fellow entrepreneurs on ABC’s Shark Tank, Mark Cuban has always had a knack for engaging others, finding common interests, and building relationships.

For nearly 50 years, Cuban has been collaborating with partners, investors, and customers in countless businesses, ...

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