CHAPTER FOUR
Invent Your Own Game
“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”
IN 1982, after being named the valedictorian at his high school, Jeff Bezos gave an interview to the Miami Herald. Asked about his ambitions, the 18-year-old Bezos told the reporter he wanted to “build space hotels, amusement parks, yachts and colonies for two or three million people orbiting around the Earth.”2 Crazy, right?
A born disrupter, Bezos has made an art of ...
Get Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
