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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Yvon Chouinard, Lucas Conley, Mark Miller

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CHAPTER FIVE

Never Stop Making Legacy

“There’s an inherent danger in letting people think that they have perfected something. When they believe they’ve ‘nailed it,’ most people tend to sit back and rest on their laurels while countless others will be laboring furiously to better their work!

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THE VIRGIN GROUP, a conglomerate with more than 60 businesses around the world,2 got its start as a mail-order record company back in 1970, when its founder, Richard Branson, was just 19 years old.3 As he and his colleagues were new to the music business, ...

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