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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Yvon Chouinard, Lucas Conley, Mark Miller

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CONCLUSION

The Beginning of Your Legacy in the Making

BACK IN 2012, when The Legacy Lab began researching the topic of brand building in the modern era, we started where you might expect: studying pioneering brands. We took a global perspective, researching companies young and old across a wide swath of industries—from technology, hospitality, and sports to philanthropy, consumer packaged goods, and entertainment. In every instance, no matter how iconic the brand, we found that it is the leaders behind the brands—those individuals inspired by long-term personal ambitions—who are building modern legacies every day. That is why this isn’t just a book about successful brands. At its heart, it is about the rare visionary leaders at the helm of ...

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