Lego Takes Customers’ Innovations Further
Three new insights about Lego Group’s open innovation practices highlight the benefits of integrating customer communities into product development operations.
The Research
This article draws on four years of qualitative and quantitative research that the authors conducted with the Lego Group, including workshops and interviews with Lego employees and Lego Ideas customers, as well as analyses of weekly data on Lego Ideas activity from 2008 to 2019.
It is rare for companies to generate consistent commercial hits from their customers’ ideas. In fact, customer-generated innovation efforts tend to be ad hoc or difficult ...
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