Lessons from New Product Launches--Cell Zone to iPad

Video Description

Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers' attention.

Table of Contents

  1. Lessons from New Product Launches--Cell Zone to iPad 00:11:03

Product Information

  • Title: Lessons from New Product Launches--Cell Zone to iPad
  • Author(s): Joan Schneider, Julie Hall
  • Release date: April 2011
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1111