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Lessons from New Product Launches--Cell Zone to iPad
by Julie Hall, Joan Schneider
Publisher: Harvard Business Review
Release Date: April 2011
ISBN: 32562HBRHV1111
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Video Description
Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers' attention.
Table of Contents
Lessons from New Product Launches--Cell Zone to iPad
00:11:03