Video description
Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers' attention.Table of contents
Product information
- Title: Lessons from New Product Launches--Cell Zone to iPad
- Author(s):
- Release date: April 2011
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Spotlight on Cloud: Reliable Product Launches with David Huska and Stephen Thorne
Approach your product launches more strategically. David Huska and Stephen Thorne—senior engineers from Google’s customer reliability …
video
Innovating on a Shoestring
Scott Anthony, president of Innosight, explains how to innovate when time and money are tight.
video
Innovate by Looking for Problem Patterns
Clayton Christensen, Harvard Business School Professor, explains how to approach innovation creatively by studying the problem …
video
Jumping the S-Curve: Beat the Growth Cycle, Get on Top and Stay There
Some business gurus focus on providing a recipe for greatness and breakthrough ideas; others have sought …