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Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
book

Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success

by Scott Davis, Carter Copeland, Rob Wertheimer
July 2020
Beginner content levelBeginner
288 pages
8h 23m
English
McGraw-Hill
Audiobook available
Content preview from Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success

CHAPTER

7

CATERPILLAR

Avoiding the Forecasting Trap

BY ROB WERTHEIMER

Images

Caterpillar is one of the industrial world’s best-known brands, with its yellow bulldozers and excavators visible on construction projects around the world. As of 2019 more than a hundred thousand people worked at CAT, and the stock market valued the company at $80 billion—but those numbers could have been much higher. The company just recently came out of a two-decade-long stretch with painful periods of poor performance and destructive acquisitions.

Great industrials have endured through continuous improvement—a slow, iterative process with increasingly huge benefits as ...

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Publisher Resources

ISBN: 9781260468403