CHAPTER
7
CATERPILLAR
Avoiding the Forecasting Trap
Caterpillar is one of the industrial world’s best-known brands, with its yellow bulldozers and excavators visible on construction projects around the world. As of 2019 more than a hundred thousand people worked at CAT, and the stock market valued the company at $80 billion—but those numbers could have been much higher. The company just recently came out of a two-decade-long stretch with painful periods of poor performance and destructive acquisitions.
Great industrials have endured through continuous improvement—a slow, iterative process with increasingly huge benefits as ...
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