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Always Have an Identified and Committed Sponsor

The next day I had an opportunity to meet with Ashley Parker, the project manager on a large Marketing information database project that was just beginning a major new phase. Ashley was married and had two children. She often volunteered at her kids’ school and helped out once a month at their neighborhood church. She was wearing dark pants with a plain red turtleneck and red-framed glasses when she came into my office at a little past 2 p.m. Good, solid business clothes—nothing fancy, but nothing odd either. On second look, the red glasses did give her a bit of pizzazz. Her hair was shoulder length, ...

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