Companies don't innovate - people do!
With today's markets changing at warp-speed, no existing business believes it has a future without a strong focus on innovation. Companies with bold leadership are attempting to create a culture in which innovation can flourish. To do so, they need radical innovators and business activists.
This is what Lessons in Radical Innovation is about. There are many books on innovation, but this is the first to take the debate from the corporate level to the individual. It's about real people who took risks, who set themselves extraordinary goals against almost impossible odds.
These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created.
The book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools - real world examples of real people making a real difference - and build your own context for thriving as a business radical.
Table of contents
- Financial Times Prentice Hall
- Prologue: The map is not the territory!
1. The catalysts of radical innovation: The drivers of quantum change
- Cycles big and small
- The small cycles â business cycles
- The big cycles â Kondratieff
- The big cycles â Schumpeter
- The winds of creative destruction
- 1. Risk increases exponentially from bottom-left to top-right
- 2. Potential returns from successful radical innovations far outweigh those from evolutionary innovations
- 3. It does not take any more effort or energy to be radical than to be evolutionary
- 4. Donât ever put people in the wrong box
- 5. Radical innovation is time-bound, todayâs âradicalâ is tomorrowâs ânormâ
- The source and consequence of innovation
- 2. Changing the game: Donât just change the rules â change what you are
- 3. Eating yourself: A blueprint for cannibalizing your own business
- 4. Breaking the mould: From workaday white to jungle green jalapeno
- 5. Choosing intimacy: Beyond operational efficiency and product leadership
- 6. Wagging the dog: Taking on the worldâs biggest players from a garage
- 7. Harvesting ideas: The process of finding and funding radical innovation
- 8. Herding cats: The golden thread that runs through radical innovation
- 9. Strategic Thinking and Strategic Actionâ¢: A process to make your radical future a matter of choice
- Title: Lessons in Radical Innovation: Out of the box — straight to the bottom line
- Release date: March 2003
- Publisher(s): Pearson
- ISBN: 9780131370265
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