Chapter 1. The catalysts of radical innovation: The drivers of quantum change

The catalysts of radical innovation: The drivers of quantum change

It’s fascinating how the word “innovation” has become such a positive concept. Words like “invention” and “evolution” are much less sought after to describe major achievements.

When someone describes your business as “innovative” you feel great. But if they call you “inventive” the compliment seems somewhat dubious – as if your real skill is for making things up.

If someone says that your business is “evolving”, the comment will probably leave you stone cold! It’s interesting how the concept of “evolution” has become so linked to Darwin’s theories. It certainly does not, ...

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