Chapter 3. Eating yourself: A blueprint for cannibalizing your own business
Like almost any man of the post World War II economic boom, he wore a hat to work, carried an attaché case, and dressed for success in a suit of synthetic fibre. He would arrive on your doorstep, extend a cordial greeting, and ask if he might borrow a few precious moments of your time.
Then, in the comfort of your lounge, he would remove his hat, open his case, and set out to sell you the secrets of a better tomorrow. He was your friend, your adviser, your guide through troubled waters.
Door-to-door ambassador for the largest life assurance company in the UK, he was the face ...
Get Lessons in Radical Innovation: Out of the box — straight to the bottom line now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
