Chapter 3. Eating yourself: A blueprint for cannibalizing your own business

Eating yourself: A blueprint for cannibalizing your own business

Like almost any man of the post World War II economic boom, he wore a hat to work, carried an attaché case, and dressed for success in a suit of synthetic fibre. He would arrive on your doorstep, extend a cordial greeting, and ask if he might borrow a few precious moments of your time.

Then, in the comfort of your lounge, he would remove his hat, open his case, and set out to sell you the secrets of a better tomorrow. He was your friend, your adviser, your guide through troubled waters.

Door-to-door ambassador for the largest life assurance company in the UK, he was the face ...

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