O'Reilly logo

Lessons in Radical Innovation: Out of the box — straight to the bottom line by Gus Silber, Wolfgang Grulke

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Breaking the mould: From workaday white to jungle green jalapeno

Breaking the mould: From workaday white to jungle green jalapeno

In his office on the outskirts of Johannesburg, where the flyover leads to rows of run-down factories, warehouses, sporting arenas and semi-detached dwellings, Alan Gross clears some space on a table and throws down a pair of trousers.

They’re made of cotton, with tapered legs, two side-pockets, and a drawstring round the waist. But those aren’t the first things you notice. The first things you notice are the chilli peppers.

Breaking the mould: From workaday white to jungle green jalapeno

Then, just as your eyes are growing accustomed to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required