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Lessons in Radical Innovation: Out of the box — straight to the bottom line by Gus Silber, Wolfgang Grulke

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Prologue: The map is not the territory!

Prologue: The map is not the territory!

Yes, you’ve heard it all before. Some crazy consultant pushing change, change, change.

Thomas Stewart, writing in his column in Fortune magazine, likened innovation to either a machine or a garden. If it is a machine, companies should design it, build it and manage it. If it is a garden, companies should create the conditions in which it can flourish and then let the magic occur.

Prologue: The map is not the territory!

But you will find that this book is not a blueprint for change. It is not a “How to” book. This is not a road map to the territory called ...

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