Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples

Chapter 3. Working with Words

Word Fundamentals

Consider these relationships when working with either letters or words: both letters and words can be typeset using existing fonts; both can be presented through modified typo-graphic characters; both can be incorporated into logos and layouts with or without additional decor, linework, backdrop panels, or imagery; and both can be set using either uppercase or lowercase characters.

But also consider the distinctive qualities unique to working with words—as opposed to dealing with solitary letters. For starters, the designer needs to decide which case format to apply to their word, and whether or not the spacing of the word’s letters needs to be adjusted in some way.

These two typographic considerations ...