5. Integrate Your Business Components End-to-End

How does a company ensure that its business components fit together, enabling it to differentiate itself and grow? If it is only able to keep up in the face of competitive intensity, the company inevitably faces a commoditized future and must continuously restructure. In the end, it will not grow profitably over time and end up just another statistic. The solution is to build a business platform that enables speed, flexibility, adaptability, coordination, collaboration, everyday innovation, and cost optionality. It is only through these capabilities that differentiation is built in a commodity world.

From Components to Platform

To begin, we'll again define "platform," since the term has so many ...

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