9. Achieving Measurable Productivity Improvements
One of the most common failings with business books is that they all present new frameworks, offer different philosophies for your company, and even suggest specific strategies for your type of business, but never explain how to implement the change. We're presenting a radical reinvention of your business in this book too, because we're absolutely convinced that if you don't let go, you cannot grow in this new century.
The question is how to achieve these changes, how to recognize you're in a commoditized business space—or one where commoditization is looming just beyond the visible horizon—and how to transform your company into a growth organization.
The first step toward implementation is quantification, ...
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