Contents
1GROW TO BUILD PROFITS, NOT JUST REVENUES
Componentization in a Nutshell
Componentization Drives Commoditization
The General Response: Tighten Control
The Alternative: Let Go to Grow
Commoditization: Enemy or Opportunity?
The Business Platform As Growth Engine
What's Left When Everything Is Just a Component?
The New Service Providers in the Component Economy
Redefining Business Components
An Industry Moves to Interchangeable Business Parts
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