CHAPTER 2
THE FIVE BASIC PLOTS IN BUSINESS COMMUNICATION
HAS THIS EVER HAPPENED to you? You turn on Netflix and Making of a Murderer is on. Just as you start the latest episode, you realize you’re thirsty. No problem, you tell yourself, you can grab a glass of water when there’s a break in the story. But before you even realize it, the episode’s over, and for the first time in an hour you remember your thirst. Or maybe this sounds familiar: You finally decide to read the book Eat, Pray, Love because your friends have been urging you to for years. You open the book in the early evening and before you know it, it’s midnight and you have a 4 a.m. conference call with a client in London the next day. How did this happen?
We’ve all experienced something ...
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