“If keeping someone’s attention in a lecture were a business it would have an 80% failure rate,” wrote John Medina, author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, in 2008.
Stop and think about that statistic for a moment. In any other area of business, an 80 percent failure rate would be unacceptable. Imagine that 80 percent of your company’s products had defects, 80 percent of your deliveries failed to reach the consumer on time, or 80 percent of the time you were late to work. That wouldn’t be acceptable, right?
Yet that’s precisely what’s happening in workplaces worldwide.
The more we observed the ineffectiveness of traditional lecture-based training, the more we began to wonder: If ...